New Year, New Sound: The 2018 Imaging Reel for Ash London Live

Take A Squiz at the Imaging Reel

A new year always brings a chance to hit reset, and for Ash London Live, that meant a complete refresh of the show’s sonic identity. That’s where the 2018 imaging reel comes in – loaded with brand new production, voiceover, and FX elements that set a new tone for the show across the Hit Network.

So what changed? Everything, really.

For 2018, we made the call to pivot away from the familiar drum and bass elements I’d previously used and go for something that felt cleaner, smoother, and a little more sonically surprising. Think bold transitions, unexpected textures, and imaging that complements the evolving music mix on air.

Take a listen to the full imaging reel below and hear how the new direction sounds in motion.

Building a Fresh Imaging Identity for Nights on the Hit Network.

Reimagining the sound of a show like Ash London Live means more than just swapping out a few FX. It’s about understanding the tone, the energy, and the listener expectations – especially during the night shift.

This new imaging package featured:

• A brand new station voice to help redefine the show’s attitude
• Fresh beat-driven FX with more space and subtlety than before
• Strategic pacing and structure to enhance talk breaks and music flow
• Carefully curated transitions to keep things moving while sounding seamless

The result? A show that sounds elevated, refined, and still super fun.

Imaging isn’t just noise between songs – it’s part of the show’s brand.

A strong imaging reel makes your content feel more polished, more professional, and more exciting to listen to.

Why an Imaging Reel Still Matters

In the world of radio, your imaging reel is your audio résumé. It’s how you showcase the vibe of a show, the creativity behind the production, and your ability to adapt as formats and audiences evolve.

For producers, it’s also a great way to archive progress and document growth. For presenters and stations, it helps shape perception – both on-air and off.

And in a landscape where listeners jump between stations at the tap of a screen, that one standout sweeper or stager might be the thing that hooks them.

Heard Across Australia, Weeknights from 6:30pm

You can catch Ash London Live airing nationally across the Hit Network every weeknight from 6:30pm. And if you’re tuning in during 2018, you’ll hear this new imaging sound in full flight – from show openers to segment beds, it’s all about energy, connection, and creating a vibe.

Got questions about this project? Want to chat imaging styles, VO direction or putting together your own imaging reel? I’d love to hear from you.