Branded Intros That Hit Hard – Ash London Live, February 2018

February brought the fire with a stack of fresh branded intros for Ash London Live – and these ones are all about cutting through the noise and connecting directly with the listener.

There’s always a lot happening on-air – interviews, competitions, new music drops – and when you’ve only got a few seconds to grab attention, production matters. That’s where branded intros (or as some call them, power intros) come into play. They help bridge the music with the identity of the show in a seamless, memorable way.

Why Branded Intros Matter on Radio

Branded intros aren’t just fancy sound design. They’re part of the listener’s first impression. In a media landscape full of scrolling, swiping and skipping, having a short burst of audio that instantly ties an artist or a track back to your show is key.

For Ash London Live, these intros were designed to:

• Reflect the personality of the show
• Set up each track or segment with confidence
• Deliver clear branding without sounding overproduced
• Work effortlessly alongside current music trends

These power intros give the music context. You’re not just playing a Dua Lipa or Harry Styles song – you’re owning the moment, wrapping it in a sound that tells the listener: This is Ash London Live. You’re in the right place.

Less Clutter, More Clarity

Sometimes, the magic is in what you don’t add. These February pieces focus on space and sonic clarity. The VO sits tight in the mix. The FX punch through just enough to keep energy high without stealing the spotlight. It’s a minimalist approach, but it makes the intros feel bigger, not smaller.

Keeping it clean means the listener hears exactly what matters: the show, the artist, and the energy.

What’s Included in These Branded Intros?

Each intro in this round includes:

• Artist mentions or show tags over the hook or intro of a track
• Carefully mixed effects and transitions that feel fresh, not cluttered
• VO elements tailored to suit the artist and vibe of the track
• Consistent branding that reinforces the nighttime sound of the show

They’re short, sharp, and totally on-brand – the perfect recipe for night radio.

Want Branded Intros for Your Show?

If you’re producing a show and want that polished, professional edge, I can help create branded intros or power intros that are tailored to your station sound. Whether you’re after something bold and energetic or smooth and minimal, it all starts with understanding your sound.

• Here’s what you can get:
• Fast turnaround and high-quality delivery
• Fully custom branded intros for artists and songs
• Segment and show openers
• Themed intros (for charts, throwbacks, etc.)
• VO direction and mixdown

Reach out here to chat about your show or station needs – let’s make something that cuts through and connects.