If you’ve ever sat in a production studio wondering whether a line should be a sweeper, a stager, an ID, or, what more people are now calling radio liners; you’re not alone. The language around imaging has shifted over time, with American terminology slowly becoming the norm in Australian radio. These days, radio liners is often used as… Continue reading Radio Liners Explained: Sweepers vs Stagers vs IDs
Category: Industry Insights
Commentary and observations from inside the radio and audio production industry. Covering trends, changes and insights shaped by real-world studio and production experience.
Why Station Imaging Still Matters in the Age of Spotify and Podcasts
Having heard radio is “dead”, might leave you wondering how station imaging plays an important role in an age where messaging is peppered everywhere. With Spotify, Apple Music, and thousands of podcasts fighting for our ears, it’s easy to assume radio is fading into the background. But here’s the truth: radio still reaches millions every… Continue reading Why Station Imaging Still Matters in the Age of Spotify and Podcasts
Audio Everywhere: Digital Audio Trends 2025 (And why Your Station/Brand Needs a Plan)
Too Long; Didn’t Read? If you think you can ignore the digital audio trends of 2025 like streaming, podcasts and broadcast radio – you’d be surprised that together, they now reach almost everyone. The younger, developing generation now gives podcasting a TV-level scale, and when you add multi-device listening (like your car, phone, and smart… Continue reading Audio Everywhere: Digital Audio Trends 2025 (And why Your Station/Brand Needs a Plan)
The Rise of AI Voiceovers & Automated Music Programming
AI has been the topic of debate for quite some time, but more recently, it’s shaken up the audio and radio industry in ways we never thought possible. From AI voiceovers to automated music programming, these tools are not just making content creation more efficient – they are redefining how we approach sound. But with… Continue reading The Rise of AI Voiceovers & Automated Music Programming
New Adventure
I’m on the moOoove to Nova Entertainment Towards the end of 2018, I left seven years of service with Southern Cross Austereo to start a new journey and bid farewell to nights imaging. That journey was on the other side of Australia, Perth. Interestingly, it’s the most remote city in the world – and they’re… Continue reading New Adventure