CHR, Hot AC & Classic Hits Radio Imaging
How radio imaging should shift between formats CHR radio imaging operates very differently to Hot AC or Classic Hits – and while all three formats sit under music radio, the way imaging supports each format should shift dramatically. But there’s a quiet issue that happens in radio more often than people realise: as a station… Continue reading CHR, Hot AC & Classic Hits Radio Imaging
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Community Radio vs Commercial Radio
A Little Structure Goes A Long Way Before we look at the differences between community radio vs commercial radio imaging (from a production point of view), you may want to check out a blog on what makes good imaging. If you’re new to radio or worked in the industry long enough, you’ll know the conversation… Continue reading Community Radio vs Commercial Radio
Custom Sound Design Beats Stock Music Every Time
If you’ve ever spent time in a production booth scrolling through stock music libraries, you’ll know the feeling well. Hundreds of tracks, all clean mixes, polished intros. Everything sounds technically fine, yet nothing quite hits that mark. It’s not that the music is bad… It’s that it wasn’t made for you. That’s the fundamental difference between… Continue reading Custom Sound Design Beats Stock Music Every Time
Radio Liners Explained: Sweepers vs Stagers vs IDs
If you’ve ever sat in a production studio wondering whether a line should be a sweeper, a stager, an ID, or, what more people are now calling radio liners; you’re not alone. The language around imaging has shifted over time, with American terminology slowly becoming the norm in Australian radio. These days, radio liners is often used as… Continue reading Radio Liners Explained: Sweepers vs Stagers vs IDs
What Actually Makes Great Radio Production
If you’ve ever spent any time at a radio station, especially in the content department, you’ll know that radio production is more than just sweepers and sound effects. It’s the personality of the station, the glue between songs, the energy that sits alongside an announcer, and quite often the difference between a station that feels… Continue reading What Actually Makes Great Radio Production
Why Station Imaging Still Matters in the Age of Spotify and Podcasts
Having heard radio is “dead”, might leave you wondering how station imaging plays an important role in an age where messaging is peppered everywhere. With Spotify, Apple Music, and thousands of podcasts fighting for our ears, it’s easy to assume radio is fading into the background. But here’s the truth: radio still reaches millions every… Continue reading Why Station Imaging Still Matters in the Age of Spotify and Podcasts
Audio Everywhere: Digital Audio Trends 2025 (And why Your Station/Brand Needs a Plan)
Too Long; Didn’t Read? If you think you can ignore the digital audio trends of 2025 like streaming, podcasts and broadcast radio – you’d be surprised that together, they now reach almost everyone. The younger, developing generation now gives podcasting a TV-level scale, and when you add multi-device listening (like your car, phone, and smart… Continue reading Audio Everywhere: Digital Audio Trends 2025 (And why Your Station/Brand Needs a Plan)
On Air with Brandon Atkins
Brandon Atkins is a seasoned Australian radio personality and podcast host, renowned for his engaging presence and insightful interviews. He has been a prominent figure in the Australian media landscape, hosting the popular show On Air with Brandon Atkins on Coast FM 963 in Gosford, which has since transitioned into a widely followed podcast. In his podcast, Brandon brings… Continue reading On Air with Brandon Atkins
How to Choose the Perfect Voiceover for Your Brand
You’ve got the script. The music’s tight, bright and one hundred percent right. The message is there. But here’s the kicker: without the right voiceover for your brand, it won’t land the way it should. Whether it’s a radio sweeper, podcast intro, ad, marketing message, or branded piece, the voiceover you choose is everything. It’s… Continue reading How to Choose the Perfect Voiceover for Your Brand
Be The Now – Bring Your Station To Life With Easter Radio Sweepers
As Easter approaches, radio stations have the perfect opportunity to freshen up their sound and create a deeper connection with their audience. Easter radio sweepers aren’t just about adding a festive touch or trying to sound fancy…. they bond with listeners on a more personal level, sparking emotions tied to tradition, family, and community. They transform regular… Continue reading Be The Now – Bring Your Station To Life With Easter Radio Sweepers
The Rise of AI Voiceovers & Automated Music Programming
AI has been the topic of debate for quite some time, but more recently, it’s shaken up the audio and radio industry in ways we never thought possible. From AI voiceovers to automated music programming, these tools are not just making content creation more efficient – they are redefining how we approach sound. But with… Continue reading The Rise of AI Voiceovers & Automated Music Programming
Podcast Editing Tips: 10 Common Mistakes (And How to Fix Them)
A great podcast isn’t just about good content, it’s about good audio. Listeners will forgive a minor slip-up, but if they’re straining to hear or become distracted by poor editing, they won’t stick around. Podcast editing tips help ensure your episodes sound polished and professional. Here are 10 common mistakes and how to fix them. 1. Over-Editing… Continue reading Podcast Editing Tips: 10 Common Mistakes (And How to Fix Them)
Professional Podcast Editing and Why It Matters
In a world where podcasts have become a staple of entertainment, education, and storytelling, the importance of professional podcast editing cannot be overstated. Whether you’re a seasoned podcaster or just starting out, good editing plays a pivotal role in shaping the success of your show. Here’s why professional podcast editing matters more than you think.… Continue reading Professional Podcast Editing and Why It Matters
Valentine’s Day Sweepers for Radio Stations and Shows
Sparking Connection Through Radio Imaging Valentine’s Day is the perfect time to celebrate love, connections, and the magic that music brings to relationships. For radio stations, this special day offers an incredible opportunity to connect with listeners on an emotional level and create moments they’ll remember long after the day ends. One of the most… Continue reading Valentine’s Day Sweepers for Radio Stations and Shows
Why Good Audio Production is Vital for Community Radio Station Success
Community radio is the centralised heart and soul of many towns and regions across Australia. It’s where local voices are heard, local stories are shared, and where people tune in for a sense of connection. But in an increasingly noisy world of podcasts, streaming platforms, and commercial radio, how do community stations stand out? The… Continue reading Why Good Audio Production is Vital for Community Radio Station Success
The Ultimate Guide to Paid and Royalty Free Sound Effects
From Oh No, to Pro In the world of sound design, music production, and content creation, having access to high-quality audio samples is essential. Whether you’re crafting a podcast, producing a jingle, or creating an entire piece of production from scratch, the right paid and royalty free sound effects and samples can make all the… Continue reading The Ultimate Guide to Paid and Royalty Free Sound Effects
The Secret to Great Sound: Expert Audio Production Tips
5 Quick Audio Production Tips to Make Your Audio Pop As a sound designer or audio producer, standing out in today’s crowded audio landscape is essential. Whether you’re crafting podcast episodes, producing radio content, or creating bespoke jingles, these quick audio production tips will help elevate your sound and leave a lasting impression. 1. Start with… Continue reading The Secret to Great Sound: Expert Audio Production Tips
NOW Radio’s Summer Imaging Package Turns Up The Heat
Summer, for the New Zealand part, is here – and it’s time to bring that feel-good energy to NOW Radio with a brand new Summer Imaging Package for 2025! Capturing the cheekiness of Kiwi’s and the essence of summer – the versatility of 3 Summer Jingle Themes, Into and Out of Breaks, Summer and ROVA… Continue reading NOW Radio’s Summer Imaging Package Turns Up The Heat
The Emotional Power of Christmas Radio Imaging and Festive Music
It’s that magical time of year again! The world is transforming into a holiday wonderland, and radio stations are getting ready to fill the airwaves with festive cheer. But there’s more to creating the perfect holiday atmosphere than just hitting play on All I Want for Christmas Is You or Jingle Bell Rock. The true magic happens when Christmas… Continue reading The Emotional Power of Christmas Radio Imaging and Festive Music
Why Summer Radio Imaging Is Essential for Your Station
For radio stations, summer is an excellent opportunity to capture the energy and excitement of your listeners – and nothing helps you stand out more than summer radio imaging. Summer isn’t just a season – it’s a complete vibe! It’s a time when your listeners are on the move – attending concerts, road-tripping with friends,… Continue reading Why Summer Radio Imaging Is Essential for Your Station
Best Audio Editing Software for Beginners and Professionals
From Simple, to Advanced. So – you’ve decided you want to dive into the world of audio editing. Ahh, good choice. Finding the right audio editing software can transform your creative process, and your sound. With the right tool, you can produce everything from podcasts and voice overs, to more involved audio like composing music.… Continue reading Best Audio Editing Software for Beginners and Professionals
Work From Home – 10 Ways To Stay Productive
We all know that in today’s fast-paced work environment, being productive as you work from home is more important than ever. There’s distractions left right and centre, and a little procrastination can linger longer than you might think! With many people also working remotely, or juggling multiple responsibilities.
Audio Producer Essential – 5 Must Haves!
Audio Producer Must Haves! Whether you’re about to start out as an audio producer or sound designer, or you’re a seasoned professional […]
Curious To Know 10 Different Types of Radio Production?
Radio has been the trusted companion for millions, over decades, offering a rich tapestry of music, news, and go-to entertainment. Whether you’re a radio enthusiast, content creator […]
How Do You Sound Different To Every Other Radio Station?
Radio stations. There’s a lot of them. Sound Different. With the introduction of internet streaming services several years ago, people have far more choices and it confuses the hell out of them. So many streams, so little time! So, how do you stand out from all that noise, sound different, and stay relevant to your audience?… Continue reading How Do You Sound Different To Every Other Radio Station?
Hughesy Ed and Erin Audio Production
Who’d have thought as the years move on, audio production becomes busier and busier – which means attention spans are dropping. That first three to five seconds can determine whether someone will switch off, or keep listening. It means every second is precious! We’ve been busy at Hughesy Ed and Erin. So much so, here’s a couple of bits… Continue reading Hughesy Ed and Erin Audio Production
We Heart Hot Mums
You might be thinking this sounds quite strange, but once you hear it – you’ll love it. The premise is teaming up hot mums with young toy boys to see if it ignites […]
Upright To Cairns – An Awesome Queensland Trip
2DayFM are known for having some of the biggest moments, cash and prizes. We took a whole bunch of 2DayFM listeners to Cairns, Queensland, to have a trip of their life – all expenses paid! Thanks to Foxtel Originals, for Tim Minchin and Ally Alcock‘s launch of Upright. To compliment Upright To Cairns We flipped our show imaging to something that would resonate with… Continue reading Upright To Cairns – An Awesome Queensland Trip
NOW Radio’s “The Takeover with Joshie” – Fresh Imaging for a Fresh Show
NOW Radio’s The Takeover with Joshie – Bringing the Energy to New Zealand Nights If you haven’t heard NOW Radio’s night show The Takeover with Joshie, you’re missing out on one of New Zealand’s freshest sounding shows. With a bold new imaging package built to match its energy, “The Takeover with Josh” is more than just a… Continue reading NOW Radio’s “The Takeover with Joshie” – Fresh Imaging for a Fresh Show
Hit Network Regional Imaging and Production – Fun, Fresh and Aussie
Hit Network Regional Imaging and Production – A Year of Fun Audio Projects It’s been a wild ride this year, and one of the standout highlights has been getting stuck into Hit Network regional imaging and production. Across Australia, from the coastlines to the country, regional radio is alive, kicking, and sounding sharper than ever. And… Continue reading Hit Network Regional Imaging and Production – Fun, Fresh and Aussie
Catchy Hit 92.9 Branded Intros
Hit 92.9 which is our sister station in Perth, was in need of some new branded intros. Fortunately, I was lucky enough to build some. Take a listen and tell me what you think of these Hit 92.9 Branded Intros! Take a listen to some other branded intros while you’re at it.
Hughesy Ed and Erin – 2DayFM’s Breakfast Dream Team
It’s been ages since i’ve been on a show (just under two years) so naturally i’m now on 2DayFM Breakfast with Hughesy Ed and Erin! If you haven’t heard of them, there’s funny man Dave Hughes who goes by the name Hughesy. You need to check out his comedy gold, you’ll be laughing till the cows come home – watch a… Continue reading Hughesy Ed and Erin – 2DayFM’s Breakfast Dream Team
Hit Network Regional Imaging Projects
Imaging projects across the country for some of Australia’s favourite shows and stations. It’s been another hot minute, looking after some of the regionals and doing bits like this, and bits like that. From regional umbrellas, to metro umbrellas, promos, branded intros, localised production, it’s been a heap of fun.
The New 2DayFM Breakfast | More Music
It’s been a big couple of months back at my spiritual home of 2DayFM. Concert in the Clouds Takeovers with Charli XCX and wizz bang stuff for the Hit Network. You name it! The next iteration of audio production and sound design was for The New 2DayFM and More Music for Breakfast – all about… Continue reading The New 2DayFM Breakfast | More Music
Nova Imaging – March 2019
It’s been one hell of a busy month building Nova Imaging in Perth! We gave away a trip to the Maldives and a stack of cashing mounting to $20k! It changed two lucky lives with two lucky once in a lifetime experiences. Nova had a huge month OB wise, from the annual crab fest (yep,… Continue reading Nova Imaging – March 2019
Live Life Nova
It’s been a HUGE May and wer’e all about Live Life Nova in Perth. To think it’s late enough in the year to call it mid-year, yet early enough to enjoy some down time before it’s all systems go again. Sheesh! It’s been a busy busy May! We re-imaged our Casanovas, and our music features. More… Continue reading Live Life Nova
Happy Easter from Nova 937!
Easter. It’s the first long break of the year that we all know and love. Chocolate, food, friends, family, people. Hanging out and eating, drinking. It’s just good times and great hits. It was also the time to bring some bits and bobs into the mix while we were away. Everyone like a good pun,… Continue reading Happy Easter from Nova 937!
Nova’s Bounce – Perth’s Fastest Way to Win Cash on the Radio
It’s been a high-energy month at Nova 937, and things aren’t slowing down anytime soon. With thousands of dollars in cash handed over in just two weeks, Perth listeners are jumping on board what’s quickly become one of the station’s most exciting competitions: Nova’s Bounce. Forget drawn-out games and confusing rules. It’s is as easy as it gets — and that’s… Continue reading Nova’s Bounce – Perth’s Fastest Way to Win Cash on the Radio
Money Or The Maldives
FOMO – it’s the Fear Of Missing Out. Would you choose 20k cold hard cash, or an all expenses paid trip to the Maldives? Welcome to the next tactic we have at Nova 937 in Perth. It’s called Money or The Maldives, where you could be on the trip of a lifetime to one of the… Continue reading Money Or The Maldives
Hot Summer Imaging Hits Perth
Summer Imaging and hot weather in Perth is everything you’ve ever dreamed of! There’s no denying that summer in Perth is the best time of year. With radiant sunshine, stunning beaches, and an atmosphere bursting with joy, it’s the perfect backdrop for unforgettable memories. Just pick a killer playlist, and you’re guaranteed to have the… Continue reading Hot Summer Imaging Hits Perth
Nova 937 Perth Imaging Update – October 2018
New Adventure; New Role – Nova 937 In October 2018, I moved to a new company, a new city, and a new station – Nova 937 Perth. It’s been bloody busy alright! Learning the ins and outs of something completely different with the similar or same applications was hard, all with a move 4500km west! Any… Continue reading Nova 937 Perth Imaging Update – October 2018
New Adventure
I’m on the moOoove to Nova Entertainment Towards the end of 2018, I left seven years of service with Southern Cross Austereo to start a new journey and bid farewell to nights imaging. That journey was on the other side of Australia, Perth. Interestingly, it’s the most remote city in the world – and they’re… Continue reading New Adventure
Hip or Hop to New Production – Urban Hits
Urban Hits – A Fresh Era in Urban Radio Production and Sound Design Say hello to Urban Hits, Australia’s latest powerhouse in digital radio. From the beat-driven streets of Sydney to the late-night vibes of Perth, Urban Hits is shaking up the scene with high-energy urban audio production, explosive imaging, and a commitment to championing the very best of Hip… Continue reading Hip or Hop to New Production – Urban Hits
What Are Branded Intros And Are They Effective?
Branded Intros: How They Boost Your Station’s Identity When was the last time a short piece of audio stuck in your head all day? Chances are, it wasn’t an entire ad or song — it was a quick audio cue, maybe even a branded intro. Branded intros and radio imaging are the heartbeat of a station’s… Continue reading What Are Branded Intros And Are They Effective?
The Prodcast – Dom Evans Episode 9 with Chris Kubacki
A Dynamic Journey in Radio. I had the absolute pleasure to chat one-on-one with Dom Evans – head of Production at FoxFM Melbourne, where I was audio producer for network shows. Just recently, I featured in his podcast, Prodcast, which goes behind the scenes of an audio producer, with minimal focus on the technical side… Continue reading The Prodcast – Dom Evans Episode 9 with Chris Kubacki
Spotify, Beatport, iTunes, Apple Music…
Music for Radio Production That Hits the Mark When it comes to crafting strong radio imaging and production, the music you choose can either elevate your content or completely miss the mark. The right music for radio production helps create mood, establish flow, and bring that emotional punch that resonates with your audience. But with so… Continue reading Spotify, Beatport, iTunes, Apple Music…
Theatrical Radio Imaging: Make It Sound Big
Theatrical Radio Imaging – Can it be too big and used too often? Radio imaging plays a huge role in shaping your station’s personality and branding. But in a world where everything’s getting louder, bolder, and more dramatic—can we overdo it? Let’s talk about theatrical radio imaging. Those big, bold, emotionally driven pieces of audio production… Continue reading Theatrical Radio Imaging: Make It Sound Big
Ash London Live | Radio Imaging Highlights
Radio Imaging Highlights hot off the press! Can you believe we’ve already said goodbye to April? Time is flying faster each and every day! It’s been a busy month with plenty of work in relation to Artist Intros and it hasn’t stopped there. Jumping into an earlier time slot across the Hit Network means plenty of… Continue reading Ash London Live | Radio Imaging Highlights
Specially Crafted Artist Intros Tell Stories
Are Artist Intros the new Openers? At Ash London Live, we’re doing things a little differently with our artist intros. These aren’t just shout-outs. They’re mini-audio documentaries that bring the listener along on a journey — from early beginnings to global stages. And that journey matters. Why Artist Intros Matter More Than Ever We’re living in an… Continue reading Specially Crafted Artist Intros Tell Stories
Ash London Live | Branded Intros & Production Techniques
Production Techniques That Rock With Rhythm Somehow, we blinked and now we’re only eight months out from Christmas — yep, wild! But while the calendar races ahead, the pressure never slows down for audio producers, sound designers, and imaging pros. With deadlines to hit and content to push, we often get stuck on autopilot. Sound familiar? But… Continue reading Ash London Live | Branded Intros & Production Techniques
Branded Intros That Stand Out on Ash London Live
Branded Intros That Go With The Flow The music landscape in early 2018 felt a little softer around the edges – a shift towards smoother production, chilled tempos, and a general sense of “go with the flow.” And when the music mellows out, so should the imaging. This latest batch of branded intros for Ash London Live was built… Continue reading Branded Intros That Stand Out on Ash London Live
Branded Intros That Hit Hard – Ash London Live, February 2018
February brought the fire with a stack of fresh branded intros for Ash London Live – and these ones are all about cutting through the noise and connecting directly with the listener. There’s always a lot happening on-air – interviews, competitions, new music drops – and when you’ve only got a few seconds to grab attention, production matters. That’s… Continue reading Branded Intros That Hit Hard – Ash London Live, February 2018
New Year, New Sound: The 2018 Imaging Reel for Ash London Live
Take A Squiz at the Imaging Reel A new year always brings a chance to hit reset, and for Ash London Live, that meant a complete refresh of the show’s sonic identity. That’s where the 2018 imaging reel comes in – loaded with brand new production, voiceover, and FX elements that set a new tone for the show… Continue reading New Year, New Sound: The 2018 Imaging Reel for Ash London Live
Live from the MTV VMAs (Video Music Awards) – 2017 Style!
The 2017 MTV VMAs are in, and so are we. When the MTV VMAs roll around, you know it’s going to be loud, bold, and full of energy – and the audio imaging should be no different. Back in August 2017, I had the chance to create an explosive show opener for Ash London Live as we covered the MTV… Continue reading Live from the MTV VMAs (Video Music Awards) – 2017 Style!
Free Imaging FX for Radio Stations, Shows and More
Free Imaging FX In The Palm Of Your Hands There’s nothing quite like discovering fresh, high-quality free imaging FX – especially when you’re looking to breathe new life into your existing imaging library. Whether you’re working on a morning show, a weekend countdown, or just wanting to give your station a punchier sound, a few nice… Continue reading Free Imaging FX for Radio Stations, Shows and More