Category: Uncategorized

Having heard radio is “dead”, might leave you wondering how station imaging plays an important role in an age where messaging is peppered everywhere. With Spotify, Apple Music, and thousands of podcasts fighting for our ears, it’s easy to assume radio is fading into the background. But here’s the truth: radio still reaches millions every… Continue reading Why Station Imaging Still Matters in the Age of Spotify and Podcasts

Too Long; Didn’t Read? If you think you can ignore the digital audio trends of 2025 like streaming, podcasts and broadcast radio – you’d be surprised that together, they now reach almost everyone. The younger, developing generation now gives podcasting a TV-level scale, and when you add multi-device listening (like your car, phone, and smart… Continue reading Audio Everywhere: Digital Audio Trends 2025 (And why Your Station/Brand Needs a Plan)

Brandon Atkins is a seasoned Australian radio personality and podcast host, renowned for his engaging presence and insightful interviews. He has been a prominent figure in the Australian media landscape, hosting the popular show On Air with Brandon Atkins on Coast FM 963 in Gosford, which has since transitioned into a widely followed podcast. In his podcast, Brandon brings… Continue reading On Air with Brandon Atkins

You’ve got the script. The music’s tight, bright and one hundred percent right. The message is there. But here’s the kicker: without the right voiceover for your brand, it won’t land the way it should. Whether it’s a radio sweeper, podcast intro, ad, marketing message, or branded piece, the voiceover you choose is everything. It’s… Continue reading How to Choose the Perfect Voiceover for Your Brand

As Easter approaches, radio stations have the perfect opportunity to freshen up their sound and create a deeper connection with their audience. Easter radio sweepers aren’t just about adding a festive touch or trying to sound fancy…. they bond with listeners on a more personal level, sparking emotions tied to tradition, family, and community. They transform regular… Continue reading Be The Now – Bring Your Station To Life With Easter Radio Sweepers

AI has been the topic of debate for quite some time, but more recently, it’s shaken up the audio and radio industry in ways we never thought possible. From AI voiceovers to automated music programming, these tools are not just making content creation more efficient – they are redefining how we approach sound. But with… Continue reading The Rise of AI Voiceovers & Automated Music Programming

A great podcast isn’t just about good content, it’s about good audio. Listeners will forgive a minor slip-up, but if they’re straining to hear or become distracted by poor editing, they won’t stick around.  Podcast editing tips help ensure your episodes sound polished and professional. Here are 10 common mistakes and how to fix them. 1. Over-Editing… Continue reading Podcast Editing Tips: 10 Common Mistakes (And How to Fix Them)

Community radio is the centralised heart and soul of many towns and regions across Australia. It’s where local voices are heard, local stories are shared, and where people tune in for a sense of connection. But in an increasingly noisy world of podcasts, streaming platforms, and commercial radio, how do community stations stand out? The… Continue reading Why Good Audio Production is Vital for Community Radio Station Success