Hip or Hop to New Production – Urban Hits

Urban Hits – A Fresh Era in Urban Radio Production and Sound Design

Say hello to Urban Hits, Australia’s latest powerhouse in digital radio. From the beat-driven streets of Sydney to the late-night vibes of Perth, Urban Hits is shaking up the scene with high-energy urban audio production, explosive imaging, and a commitment to championing the very best of Hip Hop and RnB.

If you’ve ever vibed to the legendary RnB Fridays on the Hit Network, you already know the energy we’re talking about. But now, imagine that energy — all day, every day. Welcome to Urban Hits.

Urban Hits: Built for the Beat-Obsessed

Launched across major metro cities including Sydney, Melbourne, Brisbane, and Perth, Urban Hits isn’t just a radio station — it’s a full-blown cultural movement. Designed to spotlight the latest in urban sound, it’s home to a constant stream of high-octane tracks from both global heavyweights and up-and-coming voices shaping the scene.

The music? Unstoppable. The energy? Unmatched. The sound design? Hot.

As someone lucky enough to work on the imaging and production side of Urban Hits, I can tell you — this one slaps. You can check out a taste of the imaging below:

What Makes Urban Hits Stand Out?

From top to tail, Urban Hits has been built with sound-first thinking. It’s not just about spinning tracks — it’s about how the entire station feels, breathes, and moves. That’s where urban audio production and clever imaging come in.

Here’s what makes it tick:

• Artist-driven imaging – custom intros, drops and sweepers that blend seamlessly with Hip Hop and RnB culture.
• Sonic identity – bold, rhythmic, and streetwise, the station’s imaging doesn’t just identify songs — it enhances them.
• Cultural relevance – from Kanye to Cardi, Urban Hits is tuned into what’s hot right now.

The Urban Artist Line-Up

Get your ears around a playlist that’s loaded with some of the biggest names in the game:

• Kanye West
• Drake
• Cardi B
• Post Malone
• The Weeknd

And that’s just the beginning. Expect regular drops from Beyoncé, Jay-Z, Nicki Minaj, Doja Cat, and other icons. Urban Hits is all about genre-defining music, served up with premium production values that amplify its sound and brand.

Why Urban Audio Production Matters

Great radio isn’t just what you hear — it’s how it feels. And that feeling comes from production. Whether it’s the intro that sets the tone, the bed that builds energy, or the transition that keeps things moving — audio imaging shapes emotion.

Urban formats especially rely on rhythm, personality, and attitude. That’s why Urban production uses bold FX, melodic chops, spoken word overlays, and high-intensity edits to match the fire of the tracks themselves.

If you’re thinking about refreshing your station’s imaging, look no further than what Urban Hits is doing right now. It’s a prime example of production built with intention — everything designed to elevate the music, not distract from it.

Curious About How Urban Radio Production Works?

Ever wondered what types of audio production go into making a station like Urban Hits stand out? From branded intros to beat-matched promos, it’s a finely tuned system designed to hit hard and stay sticky in the mind.

Click here to learn more about the different types of audio production behind the scenes.

So… Overall?

Urban Hits is more than just another radio launch — it’s a statement. A sonic evolution. It’s bold, rhythmic, on-trend and completely unapologetic about its love for Hip Hop and RnB. And with smart, sharp urban imaging, it’s already defining a new era in Australian digital radio.

Whether you’re in the game or just vibing to the sound, one thing’s for sure — Urban Hits is here, and it’s loud.

Got questions about urban sound design or want to explore how this style could elevate your own station?

Hit me up — advice is always free and inspiration’s just a message away.