Specially Crafted Artist Intros Tell Stories

Are Artist Intros the new Openers?

At Ash London Live, we’re doing things a little differently with our artist intros. These aren’t just shout-outs. They’re mini-audio documentaries that bring the listener along on a journey — from early beginnings to global stages.

And that journey matters.

Why Artist Intros Matter More Than Ever

We’re living in an age of connection. Audiences don’t just want hits — they want the story behind the hits. They want to know the struggle, the turning point, the YouTube upload that went viral, or the indie gig that changed everything.

That’s where artist intros come in.

A well-produced artist intro gives the listener more than just a name — it offers context, emotion, and authenticity. Suddenly, that Dua Lipa track feels a little more powerful when you’ve just heard about her rise from singing covers online to dominating global charts. Or how Ed Sheeran once slept on couches between gigs before becoming one of the most streamed artists of all time.

These intros are a powerful way to emotionally prime the listener. And when done right, they seamlessly lead into the music while deepening the connection between artist and audience.

A New Type of Show Opener

Rather than kicking off a segment with a bunch of sound effects or generic music beds, we’re using artist intros as musical story openers. It’s a subtle shift, but one that makes your programming sound smarter, fresher, and more connected to real music fans.

The best part? These intros are fully customisable. You can tailor them to your station’s voice, weave in your VO talent, and build your station’s brand around content that doesn’t just promote music — it celebrates it.

What Makes a Great Artist Intro?

Here’s what we focus on:

• Narrative flow: A beginning, a turning point, and a breakthrough.
• Selective quotes: Real artist grabs that show personality and humility.
• Musical moments: Snippets of key hits that help trace the journey.
• Polished production: Seamless FX, smart transitions, and creative pacing.

In essence, you’re not just introducing an artist — you’re teeing up a moment.

Don’t Overuse – Be Strategic

Yes, artist intros are effective, but they work best when they’re used with intention. Not every song needs a deep dive. Sometimes, the biggest impact comes from mixing in a few high-quality intros at just the right times — for new releases, theme nights, interviews, or as part of a bigger segment.

Too much of anything becomes wallpaper. But used sparingly and cleverly, artist intros help elevate your sound, boost engagement, and give your show or station a polished edge.

Take a listen to the below example of an Artist Intro:

Pretty cool, huh? It’s wild to think how far some of these artists have come — from bedroom recordings to Grammy stages.

And while you’re at it, make sure to check out the Ed Sheeran and Harry Styles intros too. You’ll be surprised what a little storytelling can do to elevate the listening experience.

Want Artist Intros for Your Show?

If you’re keen to bring more storytelling into your station or show, let’s chat. We can produce artist intros that align with your format, voice, and vibe — whether you’re on radio, podcasting, or creating custom streaming content.

Contact me here and let’s create something special.