Category: Audio Branding

As Easter approaches, radio stations have the perfect opportunity to freshen up their sound and create a deeper connection with their audience. Easter radio sweepers aren’t just about adding a festive touch or trying to sound fancy…. they bond with listeners on a more personal level, sparking emotions tied to tradition, family, and community. They transform regular… Continue reading Be The Now – Bring Your Station To Life With Easter Radio Sweepers

Branded Intros: How They Boost Your Station’s Identity When was the last time a short piece of audio stuck in your head all day? Chances are, it wasn’t an entire ad or song — it was a quick audio cue, maybe even a branded intro. Branded intros and radio imaging are the heartbeat of a station’s… Continue reading What Are Branded Intros And Are They Effective?

Branded Intros That Go With The Flow The music landscape in early 2018 felt a little softer around the edges – a shift towards smoother production, chilled tempos, and a general sense of “go with the flow.” And when the music mellows out, so should the imaging. This latest batch of branded intros for Ash London Live was built… Continue reading Branded Intros That Stand Out on Ash London Live

February brought the fire with a stack of fresh branded intros for Ash London Live – and these ones are all about cutting through the noise and connecting directly with the listener. There’s always a lot happening on-air – interviews, competitions, new music drops – and when you’ve only got a few seconds to grab attention, production matters. That’s… Continue reading Branded Intros That Hit Hard – Ash London Live, February 2018

The 2017 MTV VMAs are in, and so are we. When the MTV VMAs roll around, you know it’s going to be loud, bold, and full of energy – and the audio imaging should be no different. Back in August 2017, I had the chance to create an explosive show opener for Ash London Live as we covered the MTV… Continue reading Live from the MTV VMAs (Video Music Awards) – 2017 Style!